Deliverables
Wordmark, Symbol, Brand Book

Studio — Red Antler

Strategy & Copy
— Gus Esselstyn
— Marni Kane
— Emily Heyward
Creative Direction
— Simon Endres

Inspired by the colorful contrasts of her identity, the brand marries Naomi Osaka’s thoughtful, kind, and gracious demeanor with her raw, dominating power—coming together to form a lasting, iconic mark that extends far beyond the tennis court.

Takashi Murakami X Naomi Osaka Yonex Collaboration

Levis X Naomi Osaka Collaboration